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I work for an early stage professional services app startup. How should i think about conducting market research, given our space?

1 Answer
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16

In my response, I'm assuming your company will be selling to professional services firms. I'd start with these questions:  

  • Where are the dollars spent for professional services? What are the segments/industries/geographies/largest firms?
  • Who is serving those segments? How are they solving the problem your app solves/will solve? Also think about how firms are solving the problem today (spreadsheets/DIY/manpower).
  • Are there significant markets not being served by alternatives? Why?
  • For markets being served, what do users like or dislike about current offerings on the market (primary research and reviews)
  • Who are the user and buyer personas? What problems do they have? Are they willing to pay for a solution to their problem? Where does the problem you solve align with their order of priorities? (primary and internet research)
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