How do you decide which market research questions will move the needle most for your company?
5 Answers
Scribe VP of Product Marketing • 1y
Determine what you need to answer, and then work backward from that. The research needs to be relevant to your company in order to move the needle. For example—Do you nee...
2198 Views
Treasure Data Director of Product Marketing • 1y
I hate to say it, but it depends. Techniques like scoring each question based on its potential impact and feasibility can help you allocate research resources effectively...
1161 Views
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Matterport VP Marketing • 3y
It always starts with the business objective, and then moves into user needs. What I find is that happy, satisfied customers most often move the business forward. So, I l...
1562 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
A few thoughts on this: Follow the business goals! If it is adoption, then research how users consume new product information. If it is to increase revenue, then identif...
533 Views
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
Great question and It depends on who is asking or how we define "moving the needle"A company is moved by several key needles (so to speak) depending on what they need. A ...
616 Views
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