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What is the best use of limited time to research market trends and competitor activities? We don't have budget for tools like Klue or Crayon

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2 Answers
Market Research
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 2y

    I work at a 30-person startup right now (aka limited budget, and I'm the only product marketer AND part of a 2-person marketing team) so I totally feel you there. Here are some "tips and tricks" I've found to be really helpful that are low effort but high impact, and of course no budget required! Leverage Free Tools: Tools like Google Alerts, Social Mention, and Feedly allow you to track mentions of competitors, industry trends, and relevant keywords. Set up alerts for key terms related to your ...Read More

    1,133 Views
  2. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y

    Market intelligence is distinct from competitor intelligence. They serve a different purpose. The key is to tie it into business objectives. If your sales team is doing great and your roadmap is strong, then competitive insights are not really needed. I go back to what i said a few times. tie research type, volume, time investment, area etc. with business objectives.

    798 Views

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