Megan Pratt

In the context of product launches, I see product marketers as the drivers in the early stages and brand, demand and content marketing as key partners in the execution of...

I like to keep the circle of feedback small, so that roles are clear and the strategy doesn't get confused. With that said, who exactly gets a say will change based on ...

This is a really good opportunity to take a step back and look at your platform from the eyes of your customer. Are there groups of products that resonate with similar au...

My general tiering process looks like: P1 - This is a feature, update, or solution that is new, innovative and exciting and will attract new customers P2 - This is a fe...

First, you have to ask yourself a few questions: How often are we launching significant new or improved products? Who are the key stakeholders during launches? What a...

I generally start out with a very simple, standard framework for a battle card. Then, I present it to stakeholders for feedback. Generally, they find some fields in the f...

Your best bet will be to partner with an organization that has built up an audience in your target market. For instance, a platform like Wynter or a research company like...

The main difference I've noticed is the information that the audience wants at each step of the buyers journey. More technical audiences, like developers, tend to want to...

I'd start by evaluating a few things: - How have you positioned yourself? Are you positioned with lower-priced competitors? - What's your ideal customer and does this ...