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How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference?
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Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 17
If you were to join a new company, what would be the criteria for you as a PMM leader to join a new team?
What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?
What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?