How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference?

Competitive posititioning is a core element of product positioning. The primary architecture of brand and product-level positioning comes down to this: Audience: Who are...

Competitive positioning is basically a zoomed in version of your overall positioning. If you think of a competitive matrix, your overall positioning puts you on the map. ...

Positioning reflects what your company uniquely provides a specific audience in a particular market. It shouldn’t require multiple facets like general and competitive po...

Ideally you are not basing your overall positioning based solely on how your competitors position themselves. That said, you (or more likely sales) will inevitably be ask...

When your company only has one product, the product positioning is the company positioning. The next growth phase would be a portfolio of products. Say we are are the pro...

These aren't different things. Competitive is part of overall positioning. Product positioning should include evidence, details and decisions based on: - Competitive i...

Both competitive positioning and general positioning start with the customer in a specific target market and the problem they face. Dig deep into the problem and understa...