How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference?

1 answer

All related (19)

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 17

These aren't different things. Competitive is part of overall positioning. Product positioning should include evidence, details and decisions based on: - Competitive intelligence - Pricing decisio

3 Saves

What type of customer research do you do pre-launch to help you have a great product launch?

If you were to join a new company, what would be the criteria for you as a PMM leader to join a new team?

What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?

What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?

What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?

How do you obtain competitive intelligence on a competitor's product that has very little public-facing marketing around it?