What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?
7 Answers
Atlassian Product Marketing Leader • 4y
To determine the competitive position in which you’re a clear winner and have unique strengths, try the following: SWOT analysis Competitive map plotted against two axis...
2487 Views
Apollo.io Head of Competitive Intel • 3y
First, there is no one magic tool that will do your Competitive Intel program for you. All of the tools below require a strategy before using. But they can be extremely p...
1763 Views
Upcoming Event
Mastering Market Research
Ironclad VP of Product Marketing • 4y
The goal of competitive positioning is to own a space in the market that's yours by focusing on differentiated value. In order to fully be able to answer the question of ...
1363 Views
Treasure Data Director of Product Marketing • 2y
Some best practices and tools! Market Research:Competitor Analysis Tools: Leverage tools like SEMrush, Ahrefs, or SimilarWeb for comprehensive competitor analysis, includ...
1073 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
This is highly requested, so I'll take a shot at it. But first, an acknowlegement of bias: I don't really like competitive tools that much. I find they put more emphasis ...
421 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 4y
Early on in my career I use to spend a lot of time analyzing my competitors. I closely followed everything on their website, product pages, old blog posts, social media h...
769 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Remember to use data from the sales team and customer conversations to determine which competitors to focus on. Your positioning should be based on how each vendor attemp...
1004 Views
Related Questions
What are the top documents you create when working on Competitive Positioning programs? What is your process for creating a sound competitive position? What tools do you use?What competitive positioning frameworks have worked best for you?What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference? How do you separate out your competitive positioning for two different plans of your product, while keeping a unified view, if the plans serve different customer segments?