What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?
7 Answers
Atlassian Product Marketing Leader • 4y
To determine the competitive position in which you’re a clear winner and have unique strengths, try the following: SWOT analysis Competitive map plotted against two axis...
2487 Views
Apollo.io Head of Competitive Intel • 3y
First, there is no one magic tool that will do your Competitive Intel program for you. All of the tools below require a strategy before using. But they can be extremely p...
1765 Views
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Ironclad VP of Product Marketing • 4y
The goal of competitive positioning is to own a space in the market that's yours by focusing on differentiated value. In order to fully be able to answer the question of ...
1363 Views
Treasure Data Director of Product Marketing • 2y
Some best practices and tools! Market Research:Competitor Analysis Tools: Leverage tools like SEMrush, Ahrefs, or SimilarWeb for comprehensive competitor analysis, includ...
1074 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
This is highly requested, so I'll take a shot at it. But first, an acknowlegement of bias: I don't really like competitive tools that much. I find they put more emphasis ...
422 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 4y
Early on in my career I use to spend a lot of time analyzing my competitors. I closely followed everything on their website, product pages, old blog posts, social media h...
770 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Remember to use data from the sales team and customer conversations to determine which competitors to focus on. Your positioning should be based on how each vendor attemp...
1004 Views
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