All related (8)
Marcus Andrews
Director of Product Marketing, PendoDecember 15

Not sure if these are "technical skills" Product Marketing isn't a technical job, it's a communications job. But the three biggest hard skills that will help you succeed in PMM and that I interview for are. 

Creative Generalist: Does the candidate bring a strong generalist marketing background. Do they understand the basics of demand gend, design, brand, video, etc. PMM is one place having a broad set of experiences is truly helpful. 

Excellent Storyteller: Can the candidate tell a persuavie product driven story? Can they clearly communicate a complicated technical product? Can they write? Can they help product effectivley position a new product? These skills are a must for PMM to master. A great PMM can learn a lot of this, but having a passion and some expertise here is huge. 

Cross-functional momentum maker: Can the candidate unite teams, pull people together, and insprie sales, marketing, and leadership in the name of the product? PMMs need to pull teeams together, there are a lot of ways to do this, but when PMMs are leading the charge comapnies tell a great marketing story but also become product-driven, a tough combo to get right. 

Those are my 3

Marcus Andrews
Director of Product Marketing, Pendo.io
Here are the biggest 2 - communication and teamwork.  PMMs are one of the most cross functional roles in marketing / most companies. You have to be able to bring teams together and create momentum where none exists. This is hard to do if you're not a good collaborater / teammate. Skills like empathy, low ego, enthusiasm, transparency, and more come in real handy here.  The other big one is communication. Maybe it's controversial but PMM is a communications job. A huge part of our value is taking product updates and packaging and positioing them so they are easier to understand and sell or...
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach,
I suppose that answer varies for everyone. For me, it was simply about being more comfortable with marketing than with product management. I didn’t really know what product marketing was until a few years into my marketing career but once I got into it, I loved it. In hindsight, I don't regret it for a second. Having said that, there is obviously an overlap and each position must intimately understand the other. 
Valerie Angelkos
Product Marketing Lead, Plaid | Formerly Google
Most of my career has been spent in Marketing and I used my MBA to transition industries (from CPG to Tech) and location (from Latin America/regional teams to the United States/global teams).  While I had practical experience as a Marketer, what I learned through my MBA is the strategic and analytical side of marketing - focusing on understanding what frameworks are best to solve different problems, what data and insights I need to inform my decisioning process, and how to measure success of different aspects of the business. During the early stage of my career, the Marketing work I did ...
Robert McGrath
Vice President Global Marketing, CalypsoAI
Bring your behaviours into your answers. The relationships you've built, the challenging people you've persuaded etc. It's important to be clear on the activity and the task, but ensure, within the STAR framework, you're not only answering the "what" you did but the "how" you did it.  As an interviewer the "how" means more to me, as it's a signal not only to your ability to succeed in the role but your ability to be the best you can be within the culture of the organisation. 
Liz Tassey (she/her)
VP of Marketing, Blueocean.ai
1. Not knowing the product: I've known PMMs who had never...used...the product. For real. This is job #1 - get familiar with the product, build and do demos with customers, spend time with the product managers understanding the roadmap, what's been the history, what is the vision for where the product is headed. This is a critical first step in building a credible relationship with product. I often "indoctrinate" new PMMs to the team by getting them on booth duty right away, so they learn the product and get exposure to customers early on. You can't be a thought...
Ryane Bohm
Product Marketing, Clari | Formerly Salesforce, GE
I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now:   1. Data-Driven Decision Making: I actually teach a dedicated course on this topic at Loyola Chicago because I believe in it so much! Data helps with identifying and speaking to your target audience, defining the value of your product and ROI, market sizing, predicting buyer behavior, validating success in the market, and so much more. Even if you don't fancy yourself a "numbers person" - it is important to get into eno...