What are the most important product marketing skills or perspectives that others inside an organization could benefit from that would improve their day to day? Running a "Think Like a Product Marketer" course next month and would love to hear others' thoughts!

Answer

4 Answers

Stakeholder Management Product Marketing Soft and Hard Skills

Loren Elia

Shippo Senior Director of Marketing • 6y

1. User research. Know what questions need to be answered and either work with a research partner or do the research yourself.

2. Leadership. PMM is the glue that brings multiple functions together and you need to be able to motivate and inspire everyone. You also need to be able to keep people on track with projects

3. Strategic thinking. Best way to influence cross-functional partners

1,836 Views
Liz Tassey (she/her)

Highspot Vice President Product Marketing • 5y

Wow I love this idea! A couple of thoughts: Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value for the customer, is this something they can easily understand, are we solving the pain point in a unique and differentiated way, etc. Value orientation: This is captured a bit in the customer-obsession point, but if the entire company can have a great focus on value (building value, communicating value, helping the customer realize ...Read More

367 Views
Marcus Andrews

Conveyor Head of Marketing • 8y

So many different parts of a business can bennefit from better writing, clearer communication, simplicity, and storytelling. Those skills are really core to a product marketers skill set and and make for a really interesting session for non-marketers.

It's also fun to make up a product and develop mock positioning for it. A name, tagline, value prop, etc. People enjoy that and it's a real application of the skills I mentioned above.

933 Views
Madelyn Newman

CallRail Director of Product and Customer Marketing • 8y

Public speaking. Similar to Marcus' point above, storytelling is crucial to getting buy-in from other stakeholders. Being able to tell those stories in a meaningful way to a room full of influence is a powerful skill anyone in your organization should want to master.

You need to be able to tell what you're trying to achieve, why it matters to your customers and stakeholders, and how you plan to achieve it with measurable insights - as succintly as possible.

689 Views