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4 Answers
Loren Elia
Loren Elia
Xero Global Head Of Product MarketingJanuary 24
1. User research. Know what questions need to be answered and either work with a research partner or do the research yourself. 2. Leadership. PMM is the glue that brings multiple functions together and you need to be able to motivate and inspire everyone. You also need to be able to keep people ......Read More
Liz Tassey (she/her)
Liz Tassey (she/her) VP of MarketingJuly 9
Wow I love this idea! A couple of thoughts: 1. Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value for the customer, is this something they can easily understand, are we solving the pain point in a unique and diff......Read More
Marcus Andrews
Marcus Andrews Sr. Director of Product MarketingJuly 6
So many different parts of a business can bennefit from better writing, clearer communication, simplicity, and storytelling. Those skills are really core to a product marketers skill set and and make for a really interesting session for non-marketers.  It's also fun to make up a product and de......Read More
Madelyn Newman
Madelyn Newman
CallRail Director of Product and Customer MarketingJuly 11
Public speaking. Similar to Marcus' point above, storytelling is crucial to getting buy-in from other stakeholders. Being able to tell those stories in a meaningful way to a room full of influence is a powerful skill anyone in your organization should want to master. You need to be able to tel......Read More