What are the most important product marketing skills or perspectives that others inside an organization could benefit from that would improve their day to day? Running a "Think Like a Product Marketer" course next month and would love to hear others' thoughts!
Shippo Senior Director of Marketing • 6y
1. User research. Know what questions need to be answered and either work with a research partner or do the research yourself. 2. Leadership. PMM is the glue that brings ...
1834 Views
Highspot Vice President Product Marketing • 4y
Wow I love this idea! A couple of thoughts: Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value fo...
364 Views
Upcoming Event
Mastering Market Research
Conveyor Head of Marketing • 7y
So many different parts of a business can bennefit from better writing, clearer communication, simplicity, and storytelling. Those skills are really core to a product mar...
933 Views
CallRail Director of Product and Customer Marketing • 7y
Public speaking. Similar to Marcus' point above, storytelling is crucial to getting buy-in from other stakeholders. Being able to tell those stories in a meaningful way t...
687 Views
Related Questions
A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?What Is Product Marketing?What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?What has worked well (or not) when positioning your product marketing team within a larger marketing org?What are the most important soft skills to have as a product marketing professional? How important are brand marketing skills for product marketers compared to analytical skills?