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What do you see as the difference between product marketing and product management? What skills are valued for each?

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Product Marketing KPI's
  1. Kevin Wu
    Kevin Wu

    Airtable Former Sr Director Product Marketing | Formerly Salesforce, AppDynamics, WeWork, Airtable • 4y

    I see PM and PMM as different sides of the same coin. PMs face engineering, design, and research while PMMs face marketing, sales, and success. PMs are responsible for solving a customer’s problems in a delightful way and owning the roadmap. PMMs are responsible for taking products to market and driving awareness and acquisition. The two roles intersect on product launches. The truth is, many of the skills required are highly transferrable. PM and PMM are both roles that work through influence a ...Read More

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