Sharebird
Sign Up / Sign In

What do you see as the difference between product marketing and product management? What skills are valued for each?

Answer
1 Answers
Product Marketing KPI's
  1. Kevin Wu
    Kevin Wu

    Airtable Former Sr Director Product Marketing | Formerly Salesforce, AppDynamics, WeWork, Airtable • 4y

    I see PM and PMM as different sides of the same coin. PMs face engineering, design, and research while PMMs face marketing, sales, and success. PMs are responsible for solving a customer’s problems in a delightful way and owning the roadmap. PMMs are responsible for taking products to market and driving awareness and acquisition. The two roles intersect on product launches. The truth is, many of the skills required are highly transferrable. PM and PMM are both roles that work through influence a ...Read More

    1,617 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Marina Ben-Zvi

Atlassian Product Marketing Leader, Marina Ben-Zvi on Product Marketing KPI's

November 12 @ 10:00AM PT

Register
Charles Tsang

BILL Head of Product Marketing - Accounts Payable and Developers / Partners, Charles Tsang on Product Marketing KPI's

March 11 @ 10:00AM PT

View Answers
Sapphire Reels

Atlassian Senior Director of Product Marketing, Sapphire Reels on Product Marketing KPI's

January 28 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors