How do you develop quarterly/annual PMM OKRs and tie those to individual projects?
My team used to do a lot of large campaigns so revenue was a really easy target to forecast over a specific time frame and establish as a key result target. However, for a bunch of smaller feature launches that are supposed to drive product adoption/engagement, it is a little trickier to parse out the impact PMM should drive and tie that back to team objectives.
One approach I've thought about is setting high-level quarterly objectives for PMM (e.g. drive X monthly active users) and then evaluate feature launches/projects as levers to achieve that overall OKR (so the smaller launches aren't objectives in themselves, but bundled together they help achieve a larger OKR). The feature launches may also have more specific KPIs to measure success (eg X% of users adopt), but they should still ladder up to the north start quarterly metric.
Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y
It's a fun project to take overall quarterly objectives like sales enablement or new feature launches and tie them back to OKRs. In fact today, I was talking with my team...
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Wowza VP of Marketing • 4y
The short answer to your question is that I agree with your approach -- laddering the team up to a larger north star metric against which all activities can be tied is a ...
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