How do you develop quarterly/annual PMM OKRs and tie those to individual projects?
It's a fun project to take overall quarterly objectives like sales enablement or new feature launches and tie them back to OKRs. In fact today, I was talking with my team about how we can measure success for a sales enablement next quarter. We're going to do this a couple of ways:
- Sales confidence -- Are sellers using decks, scripts, etc more (track this through CMS) than they were previously
- Competitive wins -- what percentage has our win-rate increased from the previous half
Aside from this, my team currently has a lot of new feature releases. Since new feature adoption isn't tracked through a typical KPI like revenue or bookings, we've opted to track adoption metrics -- how many users choose to 'opt in' for a feature or provide feedback for a public beta feature. From that we can assert a 'win' on a quarterly goal, AND it helps the product team as we build out new features and updates to current ones.