Question Page

What does good instructional design look like?

Oftentimes, Sales has short attention spans, and it can be a challenge to cover all they need to know around a product launch, competitor update, pricing change, and more
1 Answer
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingAugust 8

Great question! Good instructional design is like the secret sauce that makes learning not only effective but also enjoyable. Picture this: you're crafting a recipe for the best chocolate chip cookies ever. You need the right balance of ingredients, the perfect baking time, and a pinch of love. Well, instructional design is a lot like that, minus the cookies (unfortunately).

First off, you gotta know your audience. Just like you wouldn't make spicy curry for someone who can't handle the heat, you shouldn't design a lesson without understanding who you're teaching. Are they beginners, experts, or somewhere in between? What's their learning style? Get cozy with your audience, and you're on the right track.

Next, let's talk about organization. Ever tried to find your favorite pair of socks in a messy drawer? Frustrating, right? Instructional design is all about structuring your content in a logical and easy-to-follow way. Start with a clear roadmap, break things down into bite-sized chunks, and sprinkle in some engaging visuals (the people love gifs and memes!) or examples. Think of it as setting up a smooth scavenger hunt for knowledge.

Now, we can't forget about interaction. Imagine sitting through a three-hour lecture without a single chance to raise your hand or ask a question. Yawn, right? Good instructional design gets learners actively involved. It's like having a conversation with your audience – toss in discussions, quizzes (kazoo is a great tool), activities (break outs, role playing), or even a virtual high-five. Keep 'em engaged, and you'll keep 'em learning.

Last but not least, feedback is your BFF. You know how you appreciate your friend telling you when you've got spinach in your teeth? Well, learners need that too, but for their brains. Constructive feedback helps them know what they're nailing and where they can improve. It's like having a personal coach cheering you on and guiding you toward victory.

So, to sum it up, good instructional design is all about knowing your crowd, organizing like a pro, getting people involved, and providing helpful feedback. Mix those ingredients together, bake at a creative temperature, and voilà – you've whipped up a delicious, effective learning experience. Happy designing! 🎉

703 Views
Successful Product Launches
Thursday, May 23 • 12PM PT
Successful Product Launches
Virtual Event
Phyllis Huang
Amanda Essien
Laura Stack
+61
attendees
Top Product Marketing Mentors
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Product Marketing Lead