How do you make sure your sales enablement is not just a checklist of tactical activities but an actual strategically valuable program?
6 Answers
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Great question – let’s tackle it from two angles: the strategic approach and then the content within it. 1) Strategic Approach: For this side of the equation, let’s all p...
3091 Views
Its important that any activation you do is aligned with sales on goal to either drive revenue or grow product adoption (usually because there is evidence it works better...
2997 Views
Upcoming Event
Mastering Market Research
Splunk
Jellyfish VP of Product Marketing • 5y
This is where the partnership with the sales enablement team is valuable. If you don’t have a sales enablement counterpart, then I suggest the PMM team to think in terms ...
1730 Views
Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
Easy: approach the effort strategically. Be clear on the why, what, and how. 1. Start with the goals. 2. Get clear on the jobs to be done. 3. Ladder the tactics up ...
1461 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
Great question! Firstly I question the assertion here. there is NOTHING wrong with a tactical list of activties. Sales enablement owns time-to-productivity. If that means...
755 Views
Cisco Director of Product Management, Speech and Video AI • 5y
Sales enablement requires buy-in from the top sales and marketing leadership. It must have a strategic view of the business - 1. segments 2. regions 3. business and te...
742 Views
Related Questions
What are the components of a good sales enablement training program?How do you determine what content is most effective for sales enablement purposes?
You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? What are some fundamental or key assets that underpin successful sales enablement?If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?How do you plan out what sales enablement content you'll make in any one quarter? How much of this is driven by sales versus product marketing?