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All related (34)
Daniel Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian February 18
This is where the partnership with the sales enablement team is valuable. If you don’t have a sales enablement counterpart, then I suggest the PMM team to think in terms of the Knowledge - Skills - Be
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 23
Great question – let’s tackle it from two angles: the strategic approach and then the content within it. 1) Strategic Approach: For this side of the equation, let’s all pretend we are the sellers for
ShiQi Wu
Head of Product Marketing, APAC at TikTok December 10
Its important that any activation you do is aligned with sales on goal to either drive revenue or grow product adoption (usually because there is evidence it works better for clients). In general if w
Axel Kirstetter
VP Product Marketing and Sales Enablement at EIS March 31
Great question! Firstly I question the assertion here. there is NOTHING wrong with a tactical list of activties. Sales enablement owns time-to-productivity. If that means doing a preset task list, tha
Mary Margaret
Editor in Chief at Entertainment Weekly March 11
Easy: approach the effort strategically.  Be clear on the why, what, and how.  1. Start with the goals.  2. Get clear on the jobs to be done.  3. Ladder the tactics up to those.  4. Make sure the co
Savita Kini
Director of Product Management, Speech and Video AI at Cisco June 29
Sales enablement requires buy-in from the top sales and marketing leadership. It must have a strategic view of the business -  1. segments  2. regions  3. business and technical sellers  4. partners