How do you measure the success of sales enablement?
7 Answers
Jellyfish VP of Product Marketing • 5y
Ultimately is about revenue attainment. Are sales reps being able to make their numbers? If yes, you are likely doing your job well. Now, if we look more closely at how t...
2974 Views
Twilio Vice President Marketing • 5y
I encourage my team to be the ‘mini CMO’ for the products they cover. That means the single biggest metric to measure is pipeline (with a focus on pipeline generation). D...
2559 Views
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BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
This is a bit of an oversimplification, but I boil down measuring sales enablement success into three categories: Usage: This would be the volume of assets developed as ...
1915 Views
Splunk Sr. Director, Product Marketing - Observability • 2y
This is a tough one, and it has been a journey to figure out how to measure the success of the sales enablement work PMMs do.In larger companies with a dedicated field en...
10992 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Measuring the success of sales enablement comes to having clearly defined metrics that PMM can influence. There are a few key metrics you can use to measure the success o...
572 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Tue
Daniel and Vanessa both hit on the right instinct: connect enablement to revenue outcomes, not just consumption. I want to add a tiering framework that has worked well ac...
95 Views
Workyard Director of Product Marketing • 1y
Some ways to measure the success of your sales enablement efforts includeSurveys: Every quarter, send a survey to the field asking questions about confidence selling to d...
243 Views
Related Questions
How do you measure the success of your enablement program? How do you measure the success or effectiveness of your sales enablement efforts?
How do you measure ROI of sales enablement? How do I measure sales enablement success?Which KPIs do you typically use to track sales enablement success?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does.