Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (33)
Vanessa Thompson
Senior Director, Product Marketing at Twilio October 28
Get out in the field as often as you can and meet with customers but also seek out the super star sellers and find out their secrets to success. Your goal should be to become a trusted advisor to the
ShiQi Wu
Head of Product Marketing, APAC at TikTok December 11
Getting buy in is an exercise on understanding who to influence and what to do to influence them. A couple of things I think about are  How do I align the sales enablement plan with sales leads to ge
Jessica Scrimale
Senior Director of Product Management at Oracle August 18
Find a few successful, well-respected sales reps and cultivate strong relationships with them. Get their input on what you're working on, ask for advice on how (and with whom!) to socialize your work
Roopal Shah
Head (VP) of Global Enablement at Benchling May 19
Work with your enablement team! And like with a lot of things these days, you're competiting for their attention - why should they listen to you? What's in it for them as sellers? What do they get if
Nikhil Balaraman
Senior Director Product Marketing at Roofstock January 6
There are no shortcuts to getting buy in from a sales team; and, every product marketer needs to know how their product gets to market. To get buy-in from a large sales team you need to demonstrate e