For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?

Get out in the field as often as you can and meet with customers but also seek out the super star sellers and find out their secrets to success. Your goal should be to become a trusted advisor to the

Getting buy in is an exercise on understanding who to influence and what to do to influence them. A couple of things I think about are  How do I align the sales enablement plan with sales leads to ge

Find a few successful, well-respected sales reps and cultivate strong relationships with them. Get their input on what you're working on, ask for advice on how (and with whom!) to socialize your work

Work with your enablement team! And like with a lot of things these days, you're competiting for their attention - why should they listen to you? What's in it for them as sellers? What do they get if

There are no shortcuts to getting buy in from a sales team; and, every product marketer needs to know how their product gets to market. To get buy-in from a large sales team you need to demonstrate e