Over your career, what best practices can you share with working with the sales team?
More specifically:
who are you speaking with? how often?
what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible?
what steps do you take to keep things productive? what types of situations are not productive?
Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
May 30 @ 9:00AM PST
Vanta VP of Product and Corporate Marketing, Sarah Scharf on Competitive Positioning
May 14 @ 9:00AM PST
BetterUp Former Senior Vice President, Product Marketing, Sahil Sethi on Sales Enablement
March 26 @ 9:00AM PST
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Gregg Miller
PandaDoc VP of Product Marketing & Brand
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Pulkit Agrawal
Chameleon Co-founder & CEO
Related Questions
What should product marketing's role be in your company's sales kickoff?What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?How do you disseminate competitive positioning to your sales team?How do you balance sales enablement needs that you KNOW will move the needle (persona training, objection response, pitch deck) vs sales enablement requests that are transactional (e.g. "one-sheet" on a feature or internal policy)Where would you start if Sales Enablement was new for a company?How can you make sure that your sales team understands how to use selling tools they're given and can sell the product?