what if product and engineering teams are used to working in silos and think the PMM function is a cost center??
1 Answer
Choose one front at a time, set clear expectations about your order of operations, and build credibility in one area before expanding to others.When you're the first PMM ...
227 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
In Dev-led company, how do you influence development teams that traditionally worked in silos and are resistant to product management / product marketing? What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful? How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?