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Product MarketingProduct Marketing Stakeholders
Stakeholder Management

Stakeholder Management

How do you store and manage your messaging for other Marketing team to use?
2 Answers
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
9 Answers
How do you go about resolving conflict between team members?
4 Answers
How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?
4 Answers
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
4 Answers
How do you continue to innovate when your product team(s) have stalled and are no longer bringing new developments to the table?
3 Answers
How do you ensure all your stakeholders are always kept informed on a regular basis?
5 Answers
How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?
19 Answers
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
10 Answers
I'm looking for advice on how many GTMs my team should tackle each quarter. PMM is new to the org I am working at and we are a team of 3. We are getting inundated with requests for GTM support and I want to be realistic about how much work the team can do.
2 Answers
How do you approach an environment where there has been no formal launch process and make sure you get the buy-in from engineering and product management?
This is especially a problem in smaller, owner-led companies who don't realize they need product marketing and/or an official launch process. Thanks!
2 Answers
Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks
4 Answers
When doing an annual marketing plan, what frameworks and information do you use to build your plan so that you can communicate and collaborate with stakeholders?
I’m working for a startup that hasn’t done a marketing plan to date. My challenge is finding a way to get ahead of and align PMM projects to our events calendar, the product roadmap, and the product ops roadmap. We have some competitive dynamics to address and a repositioning effort to move forward.
1 Answer
Many companies are product, sales, marketing, or value driven (i.e. cultural values play a role in actual decision making across the board). In your experience, what has been the main function/stakeholder to lead, and how has that impacted your role as a marketing leader?
2 Answers
How do you navigate a large company to ensure others know your work, no matter what level you are at?
Sometimes you can't depend directly on your manager.
3 Answers
How are you able to gain stakeholder alignment (or more so decisions) at the C-level if you work at a flat organization, however, there is still a lot of implied levels?
2 Answers
How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?
6 Answers
What are some unspoken rules about what to say and what NOT to say when navigating politics?
3 Answers
What tips do you have to manage unrealistic expectations with stakeholders and say no in the right way?
2 Answers
What is product marketing's role in a product-led growth company?
6 Answers
What are the top strategic tasks that a B2B Saas Product Marketer should focus on? Is there any specific tactics that they should have ownership of?
3 Answers
How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?
20 Answers
How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?
6 Answers
How do you prioritize and manage requests from various stakeholders across the business?
3 Answers
How do you roll out a new GTM launch tier framework across the business?
1 Answer
How should Product Marketing and Product Delivery work together
1 Answer
How do you foster strong relationships with product and other marketing teams at the department level?
1 Answer
What messaging framework do you use?
Would love frameworks to share.
16 Answers
How do you deal with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?
6 Answers
How do yo promote your work outside your immediate team for awareness at a large company?
2 Answers
How would you approach the scenario when you're new to a team and coming onboard knowing that you're being charged with reprioritizing marketing's initiatives to align with current company objectives, which will translate into a reduction of support with BAU & legacy projects - and likely not go over well with key stakeholders? Thanks!!
1 Answer
Talk about your relationships with analyst relations and who you engage at the company to foster and engage in this? What skills are most relevant in your experience?
1 Answer
How can Product Marketing and User Research teams best work together?
1 Answer
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
7 Answers
How can you measure the value of what a product marketer does? How can you make executives perceive this value?
2 Answers
What is your advice for building trust virtually, especially in the first 90 days of a new role?
5 Answers
Do you approach stakeholder management differently based on the team you're talking to? (Product, Marketing, Sales, Growth, Customer Success). And if so, how?
6 Answers
What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?
5 Answers
How do you know where the line is when it comes to learning about the product vs. trusting your product business partner to keep you informed and educated on the most important factors?
2 Answers
What are some tried and true strategies to drive alignment cross-functionally for a remote team?
5 Answers
As a product marketer, I run multiple projects simultaneously. In such a scenario, stakeholder management becomes an operational task. Is there a checklist that you follow to ensure efficiency?
6 Answers
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
19 Answers
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
15 Answers
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
12 Answers
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
9 Answers
How do you structure your Product Marketing team?
22 Answers
How do you drive culture change with market research?
I'm hoping to influence Product and Design to talk to users more and build a clear picture of our user. The team will often refer to themselves as "the consumer" when they're not in our target demographic?
10 Answers
How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.
5 Answers
What are some basic skills or things to look out when navigating politics?
As someone that hasn't dealt with (or perhaps has been oblivious to) a lot of politics, what should I be aware of as a "beginner"?
2 Answers
Who owns the website strategy within your org? PMM, Demand Gen, Design, etc? Assuming all are involved, but curious about who drives for you. Which models work well?
4 Answers
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