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What are tips for maintaining open lines of communication amongst other product and marketing priorities?
How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers?
I am product marketer for an enterprise-level ERP. I am faced with a situation where I do not have access to the end-users of the software. The account managers are willing to help me acquire the user list but we are debating the best ways to acquire the same. Have you been in a such a situation and done something great about it?
The list of end-users with their details will allow us to target educational product content that will help them do their jobs better. We would like to engage them via such content and also the Product Managers will benefit a lot from this direct access to end-users.
Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?
What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?
How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.