In Dev-led company, how do you influence development teams that traditionally worked in silos and are resistant to product management / product marketing?
2 Answers
ServiceNow VP, Product Marketing - CRM • 1mo
Ensure there is strategic executive sponsorship for PMM's involvement, and if a team is resistant and there's no sponsorship, redirect your energy to where you can have i...
238 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 1mo
Find the teams that want to be successful, make them successful, and let those wins attract others — don't try to win everyone over at once.In engineering-driven organiza...
249 Views
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Related Questions
What are quick wins to influence each team we work with? What has worked well (or not) when positioning your product marketing team within a larger marketing org?When you first join an organization as a PMM what is the very first thing you do to begin your influence?How does your product marketing team usually work with your product team? How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?How can a PMM best keep their leadership (Sr. Director, VP-level) best updated on an iterative & volatile product development process for a venture bet? What's the best communication cadence and format so leadership has confidence in the team?