ServiceNow VP, Product Marketing - CRM • 2mo
Ensure there is strategic executive sponsorship for PMM's involvement, and if a team is resistant and there's no sponsorship, redirect your energy to where you can have impact. When PMM is hitting a wall with a resistant team: 1. **Check for strategic sponsorship**: Is there an executive who believes PMM should be in this work stream? Without that, you're pushing uphill. 2. **Understand your three bosses**: In PMM, you effectively have a CMO, a head of product, and a head of sales. On any given ...Read More
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