In Dev-led company, how do you influence development teams that traditionally worked in silos and are resistant to product management / product marketing?
2 Answers
ServiceNow VP, Product Marketing - CRM • Apr 18
Ensure there is strategic executive sponsorship for PMM's involvement, and if a team is resistant and there's no sponsorship, redirect your energy to where you can have i...
226 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • Apr 18
Find the teams that want to be successful, make them successful, and let those wins attract others — don't try to win everyone over at once.In engineering-driven organiza...
237 Views
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Related Questions
What are quick wins to influence each team we work with? What has worked well (or not) when positioning your product marketing team within a larger marketing org?When you first join an organization as a PMM what is the very first thing you do to begin your influence?How does your product marketing team usually work with your product team? How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?How to tackle a situation where Product Managers can often wary when hearing that Product Marketers want to "influence the product roadmap"?