How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

There are pros and cons to any PMM reporting structure, with no perfect solution. My experience has mostly been with a PMM team that reports into a marketing leader and d...

If product marketing is embedded within product, what that usually tells me is that marketing is a secondary function to product. If you're operating within a product-led...

Our PMM team currently rolls up under the Marketing practice, which rolls up into the Customer Org (Customer Success/Support, People Science, Marketing). This means Sales...

You would assume that being in the product organization would allow a PMM more influence. However, I’ve actually found the opposite to be the case. For a brief period o...

The PMM team at my previous employer, HackerOne reported to Marketing. PM's purpose in the universe is to build the right product by translating customer needs into produ...

From my experience, it's less about product marketing's placement in the org chart and more about product marketing's relationship with product and cross functional teams...

I have led product marketing teams that reported into marketing and others that reported into product. I've been reorganized from one to the other twice. I don't find it ...

If the product marketing team is placed within the marketing department, they may be more focused on the promotion and positioning of products rather than on the developm...

I’ve been under both the product org and the marketing org and there are pros and cons to each one. In my experience, the pros of being in the product org are that you ar...