What inputs are the most crucial for messaging?
2 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo
Use the product yourself, use competing products, understand the jobs-to-be-done of the actual user (not just the buyer), and read RFPs to hear customers describe their n...
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Zuora VP Product Marketing • 3mo
Combine hands-on product understanding with direct customer voice — use tools like Gong AI to rapidly surface how customers talk about the product and what use cases they...
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