Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y
This depends on the phase of development. I typically break my messaging process into 3 KPIs, used throughout the process of creating product messaging: During initial creation, partner with research to refine your territories and messaging. I like to assess both comprehension and compulsion to use- aka, does the user understand this feature AND find it compelling? During launch and after, quantitative measurement leads. You can still test an optimize here through segmentation and other methods. ...Read More
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