How do you explain to your stakeholders the difference between messaging and content?
Spotify Head of Product Marketing at Spotify for Artists • 2y
While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel. Practically, this means that a content...
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Related Questions
What are the top 3 things you watch out for when you create your content / messaging plan? How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requestsHow do you format and share your messaging with stakeholders? How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used? What framework or process do you use to develop messaging?How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?