Spotify Head of Product Marketing at Spotify for Artists • 2y
While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel. Practically, this means that a content expert will choose the messages which will most resonate with the audience and determines how to best deliver those messages, taking into into account factors such as: The context in which the content lives — e.g. a post on socials versus a blog post on a website or a video on YouTube The unique audience of the content — e.g. ...Read More
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