Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y
Great messaging drives strong growth. If you have conversion issues in your funnel, messaging is a great way to rapidly experiment and see if your users don't understand your offering, or the wrong expectations are being set by your messaging. Messaging can also pave the way for necessary product improvements. Keep your product partners close, and share what you learn! Troubleshoot the following scenarios to decide if your messaging needs a refresh: Strong top of funnel, poor conversion- Your me ...Read More
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