Opus Solar VP of Marketing and Customer Success | Formerly Instawork, Upwork, Apple • 4y
Messaging is articulating why and how your product/service matters. It's a unifying tool for teams so we continually show value to our customers.
I've learned to appreciate a simple tool like a messaging doc. Without one, it takes longer to onboard new employees, harder to wrangle the cats. Business turns wonky.
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Messaging is simply an external-facing version of your positioning statement. In a sound positioning statement, you define your target audience, your offer, and the components that differentiate it. This is all from your company's perspective. Messaging is built on the same components, but it's from the perspective of your target segment instead.
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