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What is messaging?
2 Answers
Instawork Head of Marketing • September 2
Messaging is articulating why and how your product/service matters. It's a unifying tool for teams so we continually show value to our customers.
I've learned to appreciate a simple tool like a messaging doc. Without one, it takes longer to onboard new employees, harder to wrangle the cats. Business turns wonky.
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ESO Director of Product Marketing & Demand Generation | Formerly Fortive • September 7
Messaging is simply an external-facing version of your positioning statement. In a sound positioning statement, you define your target audience, your offer, and the components that differentiate it. This is all from your company's perspective. Messaging is built on the same components, but it's from the perspective of your target segment instead.
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Related Questions
How do you balance succinct simple messaging with a complex technology product and or set of products.Are there any attributes or skillsets you look for in candidates when hiring for your team? Are there any that you would consider red flags?How do we avoid using the cliches in your messaging like seamless, best-in-class, #1 industry leader etc?How do you balance developing messaging that's truly differentiated from competitors with what will resonate most with customers (assuming there is a trade-off to be made)?How do you operationalize messaging so it works for all go-to-market teams?What are some effective strategies for writing clear and compelling messaging?