How do you balance succinct simple messaging with a complex technology product and or set of products.
4 Answers
Iterable Chief Marketing Officer • 4y
As counterintuitive as this may sound, simple messaging isn’t always the way to go. It really comes down to your target buyer(s) and the set of messages that resonate wit...
981 Views
Arcade.dev Head of Marketing • 4y
I love this question! This is one of my favorite parts of product marketing - getting to translate deeply technical concepts into what actually matters. As much as possib...
1921 Views
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Demandbase Director of Product Marketing • 3y
I think the key to writing messaging for complex technology products boils down to understanding, in layman's terms, what pain point your product is solving and translati...
436 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
After working through Positioning, I will build Messaging from the bottom-up. The bottom-up approach automatically encourages you to elevate your messaging from technical...
577 Views
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