How do we avoid using the cliches in your messaging like seamless, best-in-class, #1 industry leader etc?

Ha. Take off your marketing skin and try to channel your inner human. Is this how a normal non-marketing person would say it to their ride share driver or Trader Joe's ba...

While I was working at Intercom under Matt Hodges he recommended our entire team read 'On Writing Well' and I still go back to this book often for tips on good writing. A...

Speak like you would speak to a human: We often write messaging that speaks to corporations rather than individuals. Think about how you'd explain what you do to a client...

I get it - it is so hard to avoid using cliche terms. These words are front and center in our marketing vocabulary but we all know that they are watered down and abused b...

If you’d be embarrassed using those words when describing the product to a good friend, don’t use it. Then you’ll have two options:1) Eliminate altogether, since those wo...

It's not cliche if it's true and you can prove it—if you're #1 in something, say it! But be specific: Are you #1 in App Store rankings? In consumers? Make that clear.For ...

Make your users aware of the importance of avoiding cliches, buzzwords, words that are overused and create a list of words to avoid such as:· Insight or insights· ...