Workyard Director of Product Marketing • 2y
In my opinion, the messaging should focus only on what resonates most with the prospect. If you have differentiation, but the prospect doesn't care, or it's not resonating, it's not a strong enough differentiator, and it will likely weaken your messaging.
Look for other opportunities to differentiate or see if there is a way you can fold in the differentiator into "the how" of the main values that your prospects care about.
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