How do you balance developing messaging that's truly differentiated from competitors with what will resonate most with customers (assuming there is a trade-off to be made)?
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Related Questions
How do you choose the right channels to activate the audience when you're launching a brand new product?When should messaging change for a product and how should that be addressed with internal stakeholders? How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?What steps do you take to ensure your messaging is clearly communicating the value prop?What's your current favorite pair of shoes? Why?How do you simplify technical jargon so that your audience understands it but not so much so as to lose its essence?