Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 2y
A few rapid fire thoughts on writing clear and compelling messaging: Start by writing your messages in simpler plain English and don’t worry too much about how it sounds yet Ask yourself, “so what,” and “who cares?” Does it pass the sniff test? If not, make sure the message taps into at least one value prop or benefit that matters to your target customer If not, make sure the message ties to an insight you know about your users If not, ask yourself if that feature or product or positioning angle ...Read More
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