Chris Glanzman

This is 100% possible. I made the exact move from Digital Marketing to Product Marketing just a year ago. To make that switch, I would highlight a few areas, and you shou...

Entering a new market organically can be incredibly difficult, so the first step is always to check that there is enough opportunity in the new market to warrant the time...

At smaller companies, DG/Growth and Product Marketing are typically the same team (or person!), and the two functions should try to work just as closely together as compa...

Above all else, use measurements that impact company performance, especially for success measures that will be shared more broadly. These are our top-level pipeline measu...

95% of launch post-mortem discussions fall into one of two categories: Execution: These points are focused on how the launch process went, how the team performed against...

The core of the positioning document is the Positioning Statement. I've always been fairly prescriptive with how the Positioning Statement should come together. Here's th...

Successfully launching a product these days is an undertaking that requires careful consideration and planning. A lot of factors go into deciding which channels to use fo...

After working through Positioning, I will build Messaging from the bottom-up. The bottom-up approach automatically encourages you to elevate your messaging from technical...

Messaging is simply an external-facing version of your positioning statement. In a sound positioning statement, you define your target audience, your offer, and the compo...

First, start with data-driven positioning. Who are you in the marketplace? Where are you heading or trying to become? How do you think your competitors are moving in the ...