What storytelling framework works for you?
4 Answers
Sentry Director of Product Marketing • 1y
It depends on the audience, medium, and the main goal of the story you’re telling, but a very basic framework I use—and one that I’ve found to be the most effective for b...
5117 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6mo
I rely heavily on Andy Raskin's strategic narrative framework, which starts with identifying the problem in the world. This framework has been my base template for first ...
751 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 6mo
Most storytelling frameworks share similar components, but the key is how you weight those components and personalize the approach. The basic structure I follow starts wi...
741 Views
Product Marketing Consultant | Formerly Salesforce • 1y
There are three storytelling frameworks I love, all for different reasons and uses:Pixar Story Spine: This one's great for product demos and feature storytelling. Used by...
2905 Views
Related Questions
What is your framework for storytelling? Are there any storytelling frameworks you use that you find work well and reliably in B2B?Where do you use this storytelling? Client pitches is of course what first comes to mind but what other places do you utilize storytelling?What are some practical frameworks that you use to consistently tell better stories?Is there a framework for effective storytelling?How do you use storytelling to get executive buy-in?