What strategy do you use to ensure everyone internally agrees on what differentiates you from competition?

You’ll need to do two things:To gain internal alignment, identify who your stakeholders are and how you want to bring them along in your process. Do you need to involve t...

Whenever I'm working a project that involves many people's opinions, I look for ways to bring objective data and a variety of stakeholder viewpoints into the conversation...

There is a difference between having alignment on "what's different" between you and your competition and "what differentiates" you from your competition. The latter is r...

In order to ensure alignment (not total agreement but alignment), leading with facts to identify the differences is the most important. The facts are usually gathered vi...

Our strategy begins with product marketing conducting a thorough competitive analysis to establish a clear point of view on how we differentiate in the market. From there...

For a high-level strategic initiative like Storytelling or Narrative development, I've found that creating a consistent touchpoint with a small cross functional team is f...

I think about my strategy in three steps:Objective FactsProduct: Collaborate closely with the product team to conduct feature-by-feature comparisons. Dive into the techno...

The key is developing a shared narrative that everyone can champion. Start by facilitating workshops with cross-functional teams—Sales, Product, Engineering, and Customer...

To make sure everyone internally agrees on what sets you apart from the competition, I like to break it down into layers. First, there's the one-liner: a simple, clear st...

I think the best way to gain consensus and alignment on how you’re differentiated from the competition is to first start by soliciting input from all stakeholders (sales,...

There are two components to get alignment on here — the playing field, and the scores. With both, the first step is creating a feature/functionality matrix for your comp...

First, you need to become an expert in your competitive landscape. Do the research, do the analysis, then do the storytelling and debate with your team. Involve stakehold...

Here are the steps that I would follow: Step 1: Do your research first and build a point of view. Step 2: Align with internal SMEs (engineers, SEs, architects) to valid...

Typically, the best strategy to align the organization is to lean into data. When defining -- and agreeing on -- what makes you different from the competition, here are a...

This is a great one. First, try not to differentiate on features alone. Most features can be copied, they aren't defensible enough from a long-term perspective. Your o...

Strong external messaging starts with clear internal alignment on positioning. Internal positioning should focus on the internal narrative of how your products are clearl...

Shana, Eve, and Robin have all pointed to the right starting inputs. What I'd add is a structural observation about why alignment on differentiation breaks down even when...