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How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed?

Any tips for setting expectations and not losing team’s trust while ensuring we have a timeline to work towards?
Holly Watson
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr8mo
Build cycles can change, but it's best to focus on what you can control. Work with your stakeholders to set reasonable work back timelines for deliverables. For example, ...
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2893 Views
Priya Patel
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation)5y
I've never worked anywhere where releases don't get delayed - delays happen. The best you can do is to stay in as close communication with your key stakeholders as possib...
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1944 Views
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Andrew Forbes
Figma Director, Product Marketing4y
I think it's safe to say that all product releases come with some sort of delay or scope change, it's to be expected. But, it can oftentimes impact the morale of the team...
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1435 Views
Leah Brite
Gusto Head of Product Marketing, Benefits4y
My advice is to separate the ship and launch functions. In my experience when they are paired together, there is so much unproductive internal thrash when eng encounters ...
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955 Views
Kevin Garcia
Anthropic Product Marketing Leader3y
EVERY company I've ever worked for, the engineering releases were mostly... not on time. And before you think that's a dig, let's levelset. Product development is hard. ...
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648 Views
Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP2y
A delayed product release is sometimes the most difficult thing for a product marketer to deal with as you've likely (ideally) started a product launch process early and ...
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732 Views
LaShaun Williams
Observable VP, Marketing | Formerly Figma, Abstract3y
Engineering timelines change for a variety of reasons. It's just the nature of the work. To help manage the expectations and emotions of others working on the marketing t...
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354 Views