Can you share the key differences between a B2C product launch vs a B2B product launch? It would also be helpful to get tips on executing the two launches

The fundamental elements of product launches (see my answer in response to what makes a highly effective GTM strategy & plan) don't change for B2C vs B2B launches.

Here are the major differences:

• Your ideal customer profile, launch campaign targeting, and relevant messages
• Product distribution channels - online SaaS that requires a strong web and digital marketing presence needs to be treated differently compared to in-store consumer products that require physical packaging and a shelf assortment strategy.
• The customer acquisition strategy - distribution channels will determine the strategy for marketing channels. Psysical or digital product? In-store or online? Digital or traditional media (or both)? Self-serve or sales-assisted purchase experience?
• Funnel measurement - the way you track success will differ depending on whether you're working with a sales funnel, web conversion funnel, mobile app conversion funnel, etc. Regardless of the type of launch, top-of-funnel metrics like brand awareness & consideration will be important to track.

In my career as a product marketer, I have been always marketed B2B products, but I can outline a few differences that I think exist between a B2C product launch vs. a B2B product launch:

• The audience: One is targeting consumers (and there can be millions of them!) and the other is targeting businesses (typically smaller number of them)
• Sales motion: In B2C product launches the selling is typically done directly off a website or an app, whereas in B2B we rely heavily on the sales team to sell the product.
• Launch tactics: Given the different sales motions, the two types of product launches have different tactics as well. A very important part of B2B product launches is sales enablement. Making sure the sales team is well-equipped to sell the product is crucial in B2B product marketing, in addition to other tactics like campaigns, webinars, SEM, social, emails, IPMs. In B2C product launches, you don’t have to worry about the sales enablement aspect of it since the product is being sold directly to the customer or prospect.

This blog on the LinkedIn has some helpful difference between the two as well. 

When launching a product, there are different approaches depending on whether the target audience is a business or individual consumer. B2C launches aim for broad appeal and emotional connections, while B2B launches focus on building relationships and understanding the specific needs and challenges of the industry.

Please note that the following is a general overview and every situation may have unique nuances. It is important to understand that while there are distinct differences between B2B and B2C products, there are also some products that may have elements of both, such as B2B2C or B2C2B models.

Target Audience:

• B2C often targets a wide range of consumers, while B2B targets a more specific audience in a particular industry or job role.

Messaging & positioning:

• B2C emphasizes personal benefits and lifestyle associations, while B2B centers on the value proposition and problem-solving capabilities.

Purchase cycle:

• B2C involves quicker decision-making processes based on individual needs, while B2B has a longer and more complex sales cycle with multiple stakeholders.

Marketing channels:

• B2C tends to use a variety of channels like social media and influencer marketing, while B2B relies on industry-specific channels such as trade shows and webinars. However, depending on the nature of the product, there are often similar channels used across both B2C and B2B.

Relationship dynamics:

• B2C relationships are often transactional, while B2B relationships are built on trust and credibility with long-term contracts.

Feedback & iteration:

• B2C typically receives rapid feedback from consumers, while B2B feedback is more structured and infrequent.