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All related (52)
Ryane Bohm
Product Marketing at Clari | Formerly Gong, Salesforce, GENovember 4
Here are a few common product launch pitfalls to keep top of mind:    Lack of sponsor and executive buy-in   Not communicating broadly enough internally   Cross-functional meetings with way too many
Bryan Sise
VP of Product & Customer Marketing at Checkr June 3
Using launch messaging that over-focuses on the nuts and bolts of the product itself, instead of using the launch opportunity to highlight the broader value of the product line. (Or, on the opposite e
Eve Alexander
Vice President, Product Marketing at Seismic May 19
Probably the top one -- and one I've been guilty of in the past -- is not setting objectives and measures of success for a launch. I've seen this most often at companies that are earlier in their matu
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMSeptember 2
This is something I discuss with a lot of product marketing leaders because we naturally want to figure out how to do better. I’ll offer 3 mistakes I see a fair amount - but if you have a particular c
Daniel J. Murphy
Marketing Strategy Consultant at September 23
1) Waiting for something new from the product team to launch vs. designing a launch around a strategic company goal  2) Going to market with messaging that matches what the produc team gave them vs. c