What are common mistakes you see Product Marketers make when launching products?

Here are a few common product launch pitfalls to keep top of mind:    Lack of sponsor and executive buy-in   Not communicating broadly enough internally   Cross-functional meetings with way too many

Using launch messaging that over-focuses on the nuts and bolts of the product itself, instead of using the launch opportunity to highlight the broader value of the product line. (Or, on the opposite e

Probably the top one -- and one I've been guilty of in the past -- is not setting objectives and measures of success for a launch. I've seen this most often at companies that are earlier in their matu

This is something I discuss with a lot of product marketing leaders because we naturally want to figure out how to do better. I’ll offer 3 mistakes I see a fair amount - but if you have a particular c

1) Waiting for something new from the product team to launch vs. designing a launch around a strategic company goal  2) Going to market with messaging that matches what the produc team gave them vs. c