Here are a few common product launch pitfalls to keep top of mind: Lack of
sponsor and executive buy-in Not communicating broadly enough internally
Cross-functional meetings with way too many
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Product Marketing at Clari | Formerly Gong, Salesforce, GE • November 4
VP of Product & Customer Marketing at Checkr • June 3
Using launch messaging that over-focuses on the nuts and bolts of the product
itself, instead of using the launch opportunity to highlight the broader value
of the product line. (Or, on the opposite e
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Vice President, Product Marketing at Seismic • May 19
Probably the top one -- and one I've been guilty of in the past -- is not
setting objectives and measures of success for a launch. I've seen this most
often at companies that are earlier in their matu