What are common mistakes Product Marketers make when launching products?
6 Answers
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
This is something I discuss with a lot of product marketing leaders because we naturally want to figure out how to do better. I’ll offer 3 mistakes I see a fair amount - ...
1400 Views
Checkr VP of Product & Customer Marketing • 6y
Using launch messaging that over-focuses on the nuts and bolts of the product itself, instead of using the launch opportunity to highlight the broader value of the produc...
2252 Views
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Samsara Vice President, Product Marketing • 5y
Probably the top one -- and one I've been guilty of in the past -- is not setting objectives and measures of success for a launch. I've seen this most often at companies ...
1202 Views
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
Here are a few common product launch pitfalls to keep top of mind: Lack of sponsor and executive buy-in Not communicating broadly enough internally Cross-function...
525 Views
Marketing Strategy Consultant • 5y
1) Waiting for something new from the product team to launch vs. designing a launch around a strategic company goal 2) Going to market with messaging that matches what t...
1128 Views
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