What are your top 3 insights in creative value prop for developers' focused products?
ServiceNow VP Dev marketing, Community, Dev rel • 3y
1. Be literal instead of aspirational2. Speak to their pain points and really understand what those pain points are3. Say more with less - white-papers and really long fo...
1555 Views
Inngest Head of Marketing • 3y
I wish I was able to ask this person to expound a little more on this one! I'm not entirely sure what's being asked but my top tips for developer-focused messaging during...
1252 Views
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Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
This is a great question! While I don't have 3 perfect insights up my sleeve, I'd love to share my take. Marketing to developers has been tricky for me, usually because t...
657 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'll answer how I get to creative value props for developer-focused products, I hope that helps! Be unfailingly curious about who your persona is—developers are incredib...
425 Views
Atlassian Principal, AI Product Strategy & Technical Marketing • 3y
Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna...
582 Views
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Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel? What do developers care about?How do you test and evaluate messaging of updated value prop in scrappy way?How do you measure developer marketing effectiveness?I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?