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What are your top 3 insights in creative value prop for developers' focused products?

1 Answer
Justine Davis
Justine Davis
Postman Head of Product MarketingNovember 17

1. Be literal instead of aspirational

2. Speak tot heir pain points and really understand what those pain points are

3. Say more with less - whitepapers and really long form blogs that are not helpful will not work. Leverage the community aspect as much as possible here and use code snippets, real life get your hands dirty demos

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