Communities
Sign Up / Sign In
Back to Your Feed
What are your top 3 insights in creative value prop for developers' focused products?
1 Answer
Justine Davis
Postman Head of Product Marketing • November 17
1. Be literal instead of aspirational
2. Speak tot heir pain points and really understand what those pain points are
3. Say more with less - whitepapers and really long form blogs that are not helpful will not work. Leverage the community aspect as much as possible here and use code snippets, real life get your hands dirty demos
969 Views
Related Ask Me Anything Sessions
Sendbird Head of Marketing, Jack Wei on Developer Product Marketing
April 30 @ 9:00AM PST
Crossbeam Senior Director Product Marketing, Amanda Groves on Developer Product Marketing
March 26 @ 10:00AM PST
Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing
December 7 @ 10:00AM PST
Related Templates
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Gong Senior Director, Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Crossbeam Senior Director Product Marketing
Related Questions
What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?How do you build an active and engaged developer community? What is your take on Developer Evangelists?What are the keys to getting started with a developer marketing program?Developer Journey vs. Classic Funnel: what's the difference?How do you manage launches when the product team has a difficult time sticking to timelines?How technical does your messaging need to be when marketing to developers?