What are your top 3 insights in creative value prop for developers' focused products?

Answer

5 Answers

Developer Product Marketing Launch Channels Launch Strategy Messaging Strategy

Justine Davis

ServiceNow VP Dev marketing, Community, Dev rel • 3y

1. Be literal instead of aspirational

2. Speak to their pain points and really understand what those pain points are

3. Say more with less - white-papers and really long form blogs that are not helpful will not work. Leverage the community aspect as much as possible here and use code snippets, real life get your hands dirty demos

1,565 Views
Lauren Craigie

Inngest Head of Marketing • 3y

I wish I was able to ask this person to expound a little more on this one! I'm not entirely sure what's being asked but my top tips for developer-focused messaging during launches are: 1. All PMMs love to elevate the why over the how, but in developer marketing your why is worthless if it's not focused on why the INDIVIDUAL should care. They want their business to succeed, but not at the expense of a bad workflow for them. Let's use ourselves as examples. If a competitive intel tool launched a n ...Read More

1,253 Views
Elise Beck

Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y

This is a great question! While I don't have 3 perfect insights up my sleeve, I'd love to share my take. Marketing to developers has been tricky for me, usually because the developer sits just outside of our core product offering. In my case, I've spent lots of time understanding various marketing and sales personas. Not so much developers. With whatever you're marketing, it's important to spend a good amount of time deeply embedded in the world of your customer, understanding their pain points ...Read More

657 Views
Molly Friederich

Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y

I'll answer how I get to creative value props for developer-focused products, I hope that helps! Be unfailingly curious about who your persona is—developers are incredibly diverse, so you need to dig into the nuance of your target's unique motivators, goals, beliefs... Capture this detail and use it to inspire the core message. Take inventory of the messaging in your space. Understand what it's like to be your target persona in a sea of messaging that they encounter each day. If your core value ...Read More

425 Views
Abhishek Ratna

Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 3y

Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna/ You can read it for in depth insights. Here are some top level takeaways First, we need to understand the traits that all developer personas share. Here are some: Trusting hands-on experience over claims, Learning constantly to grow skills, Problem- and use case-driven, Wish to stay current with the latest technologies, and He ...Read More

588 Views