What are your top 3 insights in creative value prop for developers' focused products?
ServiceNow VP Dev marketing, Community, Dev rel • 3y
1. Be literal instead of aspirational2. Speak to their pain points and really understand what those pain points are3. Say more with less - white-papers and really long fo...
1561 Views
Inngest Head of Marketing • 3y
I wish I was able to ask this person to expound a little more on this one! I'm not entirely sure what's being asked but my top tips for developer-focused messaging during...
1253 Views
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Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
This is a great question! While I don't have 3 perfect insights up my sleeve, I'd love to share my take. Marketing to developers has been tricky for me, usually because t...
657 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'll answer how I get to creative value props for developer-focused products, I hope that helps! Be unfailingly curious about who your persona is—developers are incredib...
425 Views
Nebius Head of Marketing, Media & Entertainment • 3y
Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna...
583 Views
Related Questions
Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel? What do developers care about?How do you measure developer marketing effectiveness?How do you test and evaluate messaging of updated value prop in scrappy way?Can you share the metrics you track for your developer marketing programs? And what are the product metrics that the marketing team also needs to pay attention to? What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?