Honeycomb.io VP Product Marketing | Formerly Mparticle • 6y
In all product marketing teams I have worked for we came up with product launch treatments for the types of product launch. The types of launch can be "New SKUs", "New Features", "Minor Features" and so on. It's best to have a product launch playbook template designed for each type with consensus from all functions that can include product management, marketing, enablement and customer success. Make sure that product marketing project manages each launch and is ultimately responsible for the suc ...Read More
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