If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?

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3 Answers

Establishing Product Marketing

Sarah Din

Former SVP of Product Marketing at Quickbase • 3y

As a first PMM at any company you first want to establish your charter and define key areas of responsibilities based on company priorities. Based on that, you'd want to identify where the gaps are and build a hiring plan. If you are B2b, you likely need to support both product and sales efforts - so you'd want to structure your org design accordingly, and there are several ways of doing that. While this does not always apply, in general: For companies with an early-stage product, you likely wa ...Read More

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Katharine Gregorio

Adobe Sr Director of Product Marketing, Creative Cloud • 1y

The answer is this depends. If you're the first hire, go do the best job you can do against the goals you have - finding pmf, growing top line, driving awareness of the product in the market, etc. Then as the company matures and you have a better sense of who the ICP is and how to reach them let the GTM strategy dictate how you hire and build out your team. For PLG you'll want to think about the role community and social plays for example while for enterprise you'll want to explore whether you n ...Read More

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Ambika Aggarwal

Ironclad VP of Product Marketing • 2y

If you are the first PMM hire in a B2B company, you need to very quickly establish your charter/mission and socialize your team's priorities and the corresponding KPIs that support the company's strategy. From there, you'll want to align with your leadership team on the gaps where you either need a new hire or a new skillset (i.e content) and come up with a hiring plan accordingly. For enterprise B2B companies, you need to work across product, marketing and sales so you need someone who has expe ...Read More

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