If you had to pick 3 measures to help track the impact of product marketing over time, what would they be and why?
4 Answers
Freshpaint Head of Product Marketing • 1y
Because product marketing’s work is so cross-functional in nature, many PMM goals will be co-owned with other teams. And to some degree, my answer would depend on the com...
7930 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Ooo I love this question, the three things I'd prioritize tracking overtime are1) ReactivationsThis is 100% within our team's ability to improve and acts as a force multi...
402 Views
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Career & Leadership Coach/ Former Director, Product Marketing • 4y
It is classically difficult to directly measure PMM work, given our work is so cross-functional and many goals will be co-owned with other teams. It also depends on the f...
1478 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
There are a handful of key measures that I care about as a Product Marketing leader. To prioritize the top 3, I would look at messaging adoption, win rates, and number of...
506 Views