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What should product marketing managers learn (or at least know about) AI technology, and how will it impact their roles and functions (for good and bad) in the next year or so?

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  1. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y

    Product marketing managers should have a foundational understanding of AI technology and its potential impact on their roles and functions. So many products today have an AI component, or are prioritizing messaging around an AI component that its critical to understand given the inherent nature of product or partnership marketing is cross-functional.Several years ago, I worked for a major social network, and we were launching a new product to support heads of talent and recruiters in finding the ...Read More

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