Is partner PMM a dedicated function and why is that the case or not? What's the line between partner PMM and partner marketing?
2 Answers
Okta Former Sr. Director Platform Product Marketing • 4y
That’s a great question. Let me start with some background. In many traditional large organizations, partner marketing teams up with system integrators (SIs), large area ...
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
When starting out, partner PMM work should be an experiment run under core product marketing. The fundamental principles are all the same. What changes in the environment...
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