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Is partner PMM a dedicated function and why is that the case or not? What's the line between partner PMM and partner marketing?

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2 Answers
Partner Product Marketing
  1. Priya Ramamurthi
    Priya Ramamurthi

    Okta Former Sr. Director Platform Product Marketing • 4y

    That’s a great question. Let me start with some background. In many traditional large organizations, partner marketing teams up with system integrators (SIs), large area resellers (LARs)/licensing solution partners (LSPs) and a variety of resellers. These would make the bulk of your partner sales. Hence organizations focused on the relationship with the best SIs, LSPs and resellers. Independent software vendors (ISVs) only played a minor role. In today’s SaaS world, organizations realize that ma ...Read More

    2,618 Views
  2. Harsha Kalapala
    Harsha Kalapala

    AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y

    When starting out, partner PMM work should be an experiment run under core product marketing. The fundamental principles are all the same. What changes in the environment in which you operate, your audience mix, and the non-traditional opportunities you can uncover to get creative in your GTM? Once you see traction and results with the experiments, and the product team is producing a roadmap of new partnerships, it is time to spin off a dedicated partner marketing function to stay ahead of the g ...Read More

    935 Views

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