Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Congrats! This is exciting. Here are some tips for developing your GTM strategy for a new partner channel: Research Talk with your sales colleagues to learn what they’ve done to date, and if they have industry experience with this specific partner channel Leverage your network, like LinkedIn, to learn how to GTM with that channel Understand with your sales colleague if it's appropriate to have an exploratory call with a contact at the partner channel (i.e. the business development, sales, or mar ...Read More
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