This is my first time developing a GTM strategy for a new partner channel we are targeting. Do you have any advice?

Congrats! This is exciting.

Here are some tips for developing your GTM strategy for a new partner channel:

Research

1. Talk with your sales colleagues to learn what they’ve done to date, and if they have industry experience with this specific partner channel

2. Leverage your network, like LinkedIn, to learn how to GTM with that channel

3. Understand with your sales colleague if it's appropriate to have an exploratory call with a contact at the partner channel (i.e. the business development, sales, or marketing lead) to better understand 1) if there is a playbook and 2) what works best

4. Engage a third party to do 1:1 interviews so you can learn more about the channel partner and business model

5. Attend an event that the channel partner has so you can see first-hand how other companies may showcase their efforts, and have conversations with non-competitive companies

Develop your GTM strategy

1. Based on your learnings, test any messaging with customers, incorporate the tactics that likely work best and embrace the concept of testing to learn to iterate for success

2. Consider reviewing success at the quarter level as appropriate so you can learn what worked, what didn't to effectively move forward.

Good luck!