Focusing on the right partners and building an integrated co-marketing plan are
critical. Sponsoring events is part of the game in partner marketing, but I'm
not sure how much of your time should be s
Partner Product Marketing
For your team, leveraging internal product training, battlecards, sales plays, etc. gets them prepared. What works best for supporting partner GTM motions?
2 answers
Can you do too much partner marketing vs standalone?
3 answers
3 answers