What systems do you create to make reporting of results repeatable and sustainable when getting data from different teams is difficult?
4 Answers
Verkada Vice President Product Marketing • 4mo
At larger organizations, specialized teams handle metrics collection and dashboard creation for product marketing.At Verkada, my team doesn't do any gathering of metrics....
322 Views
For smaller companies without dedicated analytics teams, aggregate existing dashboards rather than building your own.If you're at a smaller company or startup as the firs...
293 Views
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Hightouch Head of Product Marketing • 4mo
Partner with operations teams to build dashboards while ensuring you don't avoid high-impact work just because it's hard to measure.I agree with Bruce about leveraging op...
319 Views
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 4mo
Leverage specialized teams for data collection rather than having PMMs spend their time gathering metrics.If product marketers are spending their time collecting data, th...
295 Views