Question Page

What systems do you create to make reporting of results repeatable and sustainable when getting data from different teams is difficult?

Priyanka Srinivasan
Verkada Vice President Product Marketing4mo
At larger organizations, specialized teams handle metrics collection and dashboard creation for product marketing.At Verkada, my team doesn't do any gathering of metrics....
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322 Views
JD Prater
Ting VP of Marketing4mo
For smaller companies without dedicated analytics teams, aggregate existing dashboards rather than building your own.If you're at a smaller company or startup as the firs...
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293 Views
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Lizzie Yarbrough de Cantor
Hightouch Head of Product Marketing4mo
Partner with operations teams to build dashboards while ensuring you don't avoid high-impact work just because it's hard to measure.I agree with Bruce about leveraging op...
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319 Views
Bruce Randall
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP4mo
Leverage specialized teams for data collection rather than having PMMs spend their time gathering metrics.If product marketers are spending their time collecting data, th...
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295 Views