What challenges do you encounter with tracking KPIs?
5 Answers
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
Who knew something so simple as a few metrics could be so difficult?! The reality is KPIs put into practice can get messy if you don’t set things up properly across teams...
4828 Views
Twilio Senior Director, Product Marketing • 4mo
A few questions I've asked (or heard) more than once:What does growth in X look like over time?How is no one tracking X?Why does marketing have a different number than pr...
1268 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 4mo
Product Marketing does not own any meaningful KPIs. It should, however, report on them to tell the picture of the health of the product portfolio. Mindset always needs to...
433 Views
Inngest Head of Marketing • 1y
The biggest challenge for us lately is that it's hard to track certain KPIs on a quarterly basis, because the nature of enterprise deals is that they can take longer than...
565 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
For me, the biggest challenges with tracking KPIs are usually less about the numbers themselves and more about alignment, context, and expectations.One common issue is cl...
183 Views
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