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What tactics do you use to build trust, credibility, and relationships with stakeholders during your first 90 days What questions do you ask of stakeholders during your 1on1 with them?

1 Answer
Linda Sonne-Harrison

Glad that you're already planning to 1:1's. Taking the time to understand your stakeholders' perspectives is an important first step in building trust. I don't have a standard list of questions. I come in with observations (what I learned prior to engaging with my client or from previous stakeholder converations) and ask both closed- and open-ended questions. Examples: "This message is for CMOs, but traditionally you have sold to product managers. What are the things your sales team will need to do to reach CMOs, besides just having different messaging." Versus, "What headline would you want to see the press using in 3 months?"

Prepare for each 1:1 by doing your research on the person and his or her role in the company. Come in with 25% more questions than you think you'll have time to ask. End by asking them if there's anything that you can help with immediately. Follow up on any requests you get.

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