When is an ideal time to prepare a change in pricing strategy and how does a PMM lead/join in on this decision-making before being asked to strategize messaging for the price change itself.
7 Answers
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
The role of PMM in pricing strategy varies across companies. There is never an "ideal" time to make pricing changes. My core belief is that a pricing strategy should be a...
1302 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
The best time to prepare a change in pricing strategy is when you have actionable data. Perhaps you would have guessed something more related to the product or portfolio...
949 Views
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FICO Sr Director Strategy & Pricing • 3y
Short answer is as early as humanly possible. Also probably don't launch in your Q4 (Q1 at your Sales Kick-Off is great if you can swing it!). The key is maximum mind ...
1861 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
Even if PMM does not “own” pricing they should be part of the conversation and early stages of explorations for pricing changes. Here’s what PMM brings to the conversatio...
756 Views
Resultados Digitais Director of Product + Customer Marketing • 5y
Aside from the triggers, I would say it is imperative to constantly review your pricing on a regular basis. Aside from one-off items mentioned above, I run an annual proc...
619 Views
Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y
There are multiple turning points when you should think about reviewing or changing pricing; You're losing too many deals to the competition Constant feedback from your ...
1963 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 4y
Pricing strategy will be closely tied to either a major product change, new market entry, onboarding a brand new sales team or persistent issues identified in deal win/lo...
553 Views
Related Questions
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.What are some best practices when implementing a price increase rollout? What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company? What advice would you offer a PMM who would love to get started on learning about and owning pricing at an early-stage company?