How would you package a set of features from different products that when used together, provide new value to a specific persona?

Today all our packaging is solution-based, or bundles, and we help multiple personas in each solution. this is the first time we want to package something for a persona using multiple products/features

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Pricing and Packaging Platform and Solutions Product Marketing

Elizabeth Grossenbacher

Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y

Since your packaging is normally solution-based, shifting to persona-based packaging requires a different approach. Steps to package multi-product features for a persona: Define the Persona’s Workflow & Key Challenges Understand their day-to-day job and the biggest problems they face. Map Features to a Cohesive Story Instead of listing features, craft a use case-driven story that explains how these features together solve the persona’s pain points. Name the Persona Package Give it a memorabl ...Read More

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Dee Johns

Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo

I’d approach this as a JTBD (jobs-to-be-done) problem, not a packaging one. When you start bundling features across products for a persona, it’s easy to end up with something that makes sense internally but feels arbitrary to the buyer. JTBD helps avoid that by anchoring the package to the progress someone is actually trying to make. Start with the job, not the personaI’d define a specific job the buyer is hiring the product to do. Not their entire role – a concrete moment where they’re trying t ...Read More

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