How would you package a set of features from different products that when used together, provide new value to a specific persona?
Today all our packaging is solution-based, or bundles, and we help multiple personas in each solution. this is the first time we want to package something for a persona using multiple products/features
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Since your packaging is normally solution-based, shifting to persona-based packaging requires a different approach.Steps to package multi-product features for a persona:D...
2320 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
I’d approach this as a JTBD (jobs-to-be-done) problem, not a packaging one.When you start bundling features across products for a persona, it’s easy to end up with someth...
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