How would you package a set of features from different products that when used together, provide new value to a specific persona?

Since your packaging is normally solution-based, shifting to persona-based packaging requires a different approach.

Steps to package multi-product features for a persona:

1. Define the Persona’s Workflow & Key Challenges

   • Understand their day-to-day job and the biggest problems they face.

2. Map Features to a Cohesive Story

   • Instead of listing features, craft a use case-driven story that explains how these features together solve the persona’s pain points.

3. Name the Persona Package

   • Give it a memorable name that resonates with the target audience (e.g., “Revenue Operations Suite” for RevOps teams).

4. Pricing & GTM Strategy

   • Decide if this will be an add-on, a pre-configured bundle, or a new SKU.

   • Position it as an upgrade or must-have for that persona (e.g., “For growth-focused marketing leaders, this package delivers XYZ”).

5. Sales Enablement & Messaging Alignment

   • Ensure sales understands when to pitch the persona package vs. a broader solution sale.

Key question to answer: “Why does this persona need this package today vs. piecing it together themselves?”