What are good ways to get buy-in from your sales team on a proposed new pricing model? Alternatively, how does feedback from your sales reps on the pricing model impact your future pricing / packaging changes?
4 Answers
Kong Senior Director of Pricing and Packaging • 5y
Check out my answer to question "What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?"But it's worth repeati...
1201 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
I've always found that the sales team is a huge partner for you on pricing and packaging. Both in terms of knowledge (competitor prices, what the market will bear, direct...
682 Views
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Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y
Get them involved as quickly as possible. I run a monthly win/loss meeting with my Sales team to understand why we win and why we lose. Based on this information, there's...
1628 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
If your Sales team is your primary channel, then the adoption of the pricing & packaging framework is vital. If the reps can't live with it, your work will be underm...
541 Views
Related Questions
How do I decide whether to publish pricing on my company's website?What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company? Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.How do you roll out pricing and packaging for a new product launch?Which pricing research methodology have you found to be most useful?When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?