Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 9mo
Price increases work best when they’re paired with meaningful customer value. It’s natural to adjust pricing as your product grows, but unless you were seriously undercharging to begin with, it’s hard to raise prices without also raising perceived value. Here are strategies I’ve found effective: Launch new featuresAdding net new value is the clearest signal that pricing should evolve. Announcing new capabilities right before or at the same time as a price change makes the increase feel earned. C ...Read More
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