What’s the best way for PMMs to close the gap between knowing the product and truly understanding the market, competitors, and buyer mindset when they have never been in a technical role?
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
The gap usually isn’t technical knowledge — it’s proximity. PMMs don’t need to become engineers; they need to get closer to where decisions are actually made.The fastest ...
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